Part 6 - Be Nice.
The last for now of what I’m learning.!
It seems like a ridiculous thing to say. Be nice.
Being nice is often seen as a negative. And being nice isn’t exactly an adjective that goes with any business - particularly skateboarding.
Edgy, aloof, cynical - those are probably more closely associated! And you’ll see it in the words some businesses use (or lack of - words are for losers), the product pictures (standard miserable pose with a gritty backdrop - don’t smile), don’t follow anyone on social media, use the word kook. Essentially imagine how you looked and communicated when you were 14. That’s about it.
But obviously I’m a good bit older and about as edgy as a blob of custard (with the body consistency to match!).
So all I can do is be myself. I’ll probably smile in most photos. I’ll create long wordy social media posts. I’ll genuinely say thank you. And I’m about as far from cool as you get. Kinda like David Brent x Ned Flanders.
None of this means that edgy can’t be nice. But you get the idea.
Be yourself. I just don’t believe that every skate and street wear brand is run by someone who looks and sounds like they canna be arsed.!
Go on. Crack a wee smile.! This is supposed to be fun.
