Online now.!
Well that was a massive effort.! And a lot of lessons learned. Some painful - as are most lessons worth learning.
Over 3 years ago when i was sitting at my desk facing possible redundancy i had made the decision to do something creative. Something that wouldn’t cost a lot and that i could control. At that point the idea of Doric Skateboards was pretty much as it is now - i wanted to screen print as much of my own stuff as possible. Its taken until last year to venture into clothing. A couple of factors contribute to this.
Mainly Time and Confidence.
It takes time to plan venturing into new process’s. And i really had to wait for the down time of post Christmas to achieve that. And thanks to all the lovely people that support us i ended up with the budget to purchase new equipment too.
A four screen rig, new screens (you can’t use the same type of screens on a skateboard as a tee.! ), squeegees, ink (again - some different inks can be used.).
Its been a tough learning curve and i hope i’ve got that message across on social media. I’m not sharing the process to show how busy i am or anything like that. It’s meant to be a way of being totally transparent. I’ll share mistakes and concerns. No faking it (although i did used to think “fake it till you make it” was a way forward). I got very despondent that the tees etc weren’t printed “perfectly”. I’ve kinda got over that and realise i am still learning and i hope that people who support the brand will be ok with that too. If i wanted perfection i’d do them a different way - this way you can see the work that’s went into it all.
I’m not a confident person in many ways. I allow that negative voice to dictate - sometimes its my voice, sometimes its other peoples. But i’ve pushed through and am really proud of the new range. Its the fullest, most complete range we’ve done yet. Big thanks to Designer Chris Graham - amazing work by him again.
We both hope you like the new stuff - generally Doric Skateboards is a playful brand and this design keeps that. Although wait until you see the next design/collaboration. This one ain’t playful… ; )
Until then - thank you for all the positivity sent my way. Never taken for granted, always appreciated.
Cheers
Gary.
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